FUGU Shoes: For Vegans and Cool Cats

Feb 22 , 2021


When does a movement stop being a movement? When it becomes a way of life.

Vegans know this intimately: maintaining a diet that’s free of animal products—and a sustainable life that respects animals—is just like breathing. And not just that. It’s a quality of life. Wholesome, long lasting, natural. At FUGU, we admire and embrace that approach. That’s why we confidently and proudly call our line of finer footwear “vegan friendly.” Because there are no animals involved in the construction of our shoes.

Take our popular SA-BA, for example: cotton-and-canvas trends from ankle to the top of the sole and heel, while recycled rubber covers the toe and pads the the bottoms of your feet. Holding it all together is our exceptionally cool double scotch Velcro technology. Try them in black and black with red stitching.

So, no animals in our shoemaking. And here’s the rub: While we respect the animals, it ends up that they seem to be really attracted to our shoes. Case in point.

For the record, that is not a trained cat (really: who can train a cat?). This cat is just hanging out. The look on this cat’s face: “FUGU is cool. I am lounging near a pair of FUGUs. Therefore, I am cool.” (Yes, cats think in syllogisms. Go figure.) Oh, and apparently the plants like our shoes, too.

We cordially invite you to become a cool cat. Experience shows that if you try one pair of our finer footwear, you’ll understand. It’s a secret club gone public. It’s like suddenly finding there’s no lock on the door to the executive washroom. It’s like there’s no such thing as coach anymore: everyone flies first class. We are FUGU, making the world a better place, one comfortable step at a time.

FUGU. We’ve got you covered.