FUGU: Not all shoes are the SA-ME

Feb 22 , 2021


There’s a great Native American proverb: “Never criticize a man until you’ve walked a mile in his moccasins.” We embrace that here. Because once you walk a mile in a pair of someone’s FUGUs, we are pretty certain that you’ll forget all about the criticizing and have a great appreciation for his taste in finer footwear.

FUGU makes some stellar footwear. And we mean that literally: The creative talent behind the new “Star Trek” movie recognized the quality of these shoes and ordered 30 pair of our SA-ME shoes. They’re up there on the screen, worn proudly by the crew of the Starship Enterprise.

Maybe you’ll like the laceless technology of double velcro. Or the vegan-friendly material, made from recycled rubber and cotton mixed with canvas. The SA-ME sports all that, plus they have hard rubber soles and a metal front cap. Mostly, though, we think you’ll like them because they are very, very cool Japanese shoes. Oh, and it just might help knowing that you’ll be wearing the same shoes as Captain Kirk and Mr. Spock.


The SA-ME by FUGU was originally built as a shoe for working Japanese men and women. With these shoes, it’s easy to understand why the Japanese have such a strong work ethic. They’re lightweight, easy to wear, and all-purpose. SAME is available in a broad range of sizes in black, black with red stitching, and grey.


We’re confident that simply slipping these on will instantly convince you and your feet of the flexibility and comfort they provide. And that man you were going to criticize? Forgot all about him, didn’t you? Well, he didn’t forget. You’ve got his FUGUs. Be a sport and give them back…and go get yourself a brand new pair.

FUGU. We’ve got you covered.