unagi

Longevity and FUGU Shoes

We’ve been going Zen-like, in the moment, in this space for a few months now. You know: how great FUGU shoes are, and how great they feel, and how terrific they look. Not to worry: all that still holds true.

With that, we also want to tell you how great they’re going to be, and how great they’ll still feel, and how terrific they’re going to look…a year, two years, three years from now.

FUGU: Aging Gracefully.
FUGU: Aging gracefully.

Because there’s no truer way to describe it than to say that—just like your wonderful self—your FUGUs are going to age extremely well. They’ll get to know your ankle and your sole, your toes and your heel.

Okay, they may not reach the status of man and woman’s best friend, or confessor, or lover, or spouse. And yet, for a pair of shoes that ain’t too shabby.

FUGU: The (old) cat's meow.
FUGU: The (old) cat’s meow.

For the record, we’re not saying that your FUGUs should fuse with your DNA. For the sake of peace in the house and the shtink factor: please do everyone a favor and, despite your instincts, take them off at least once a day. Even shoes need to breathe (and so do your neighbors).

But these shoes, man. They’re amazing. The photos peppered throughout this entry are old. These shoes have been down the road, around the corner, to the far reaches of the earth and back. And yet, they’re intact. Dusty around the edges and worn (worn in, not out), but whole.

FUGU: Just hangin' out.
FUGU: Just hangin’ out.

Check out the SA-BA and the SA-ME, the UNAGI and the TABI. Whether you’re hiking or dancing, climbing or working or playing, we have a style to match your every mood.

Enjoy the cotton-canvas mixture, the recycled rubber soles, the double Scotch Velcro wraps to keep everything in place. Yes: live long and prosper. That’s for you and your FUGUs.

FUGU. We’ve got you covered. 

UNAGI for Total Awareness

Let us now define UNAGI…in our own way. We’re not talking about the unagi sushi (yep, it’s eel) or that character from Super Mario. Closer to what we’re getting at is unagi as a total state of awareness, used by Karate experts and people who want to be totally prepared. Okay, here’s the rub: At FUGU, we create our own definition through classy footwear. We don’t define it. We wear it.

UNAGI shoes

UNAGI: preparing for total awareness.

Presenting UNAGI: The first pair of shoes that bring about total awareness, from the moment you put them on (not scientifically tested, just a hunch). Now, these are shoes we’re talking about, so definitions might get a bit confused. We assure you that no eels were harmed in production.

unagi shoes.

UNAGI: defying gravity.

In fact, like our entire line of shoes, these are vegan friendly. The UNAGI are constructed from harvested cotton that cuddles you, from the ankles down to the sides of your feet. And that’s a semi-hard rubber sole on the bottom. Holding everything in place is a Velcro scotch grip, employing a technology that provides for maximum support. They’re available in black and black/purple.

unagi shoes

UNAGI in the world.

Two things separate UNAGI from your average footwear. The first: while these are sturdy shoes that can handle most any situation, they are also incredibly light, extremely soft, and unbelievably comfortable. Get it? Strong and delicate. Sturdy and soft. The UNAGI are the yin-yang of shoes.

unagi shoes
UNAGI: get comfortable.

The second element here is our “total awareness” factor. We’re confident that you’ll be well on your way to total awareness in a pair of UNAGIs, propelled by its comfort and strength. What distinguishes the whole experience, though, is how much other people will become totally aware of you as you walk—or glide or float, or whatever totally aware people do—through the world. So, if they ask for your UNAGIs, fall back on the other definition and tell ‘em to go eat sushi.

FUGU. We’ve got you covered.

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