sa-me

Longevity and FUGU Shoes

We’ve been going Zen-like, in the moment, in this space for a few months now. You know: how great FUGU shoes are, and how great they feel, and how terrific they look. Not to worry: all that still holds true.

With that, we also want to tell you how great they’re going to be, and how great they’ll still feel, and how terrific they’re going to look…a year, two years, three years from now.

FUGU: Aging Gracefully.
FUGU: Aging gracefully.

Because there’s no truer way to describe it than to say that—just like your wonderful self—your FUGUs are going to age extremely well. They’ll get to know your ankle and your sole, your toes and your heel.

Okay, they may not reach the status of man and woman’s best friend, or confessor, or lover, or spouse. And yet, for a pair of shoes that ain’t too shabby.

FUGU: The (old) cat's meow.
FUGU: The (old) cat’s meow.

For the record, we’re not saying that your FUGUs should fuse with your DNA. For the sake of peace in the house and the shtink factor: please do everyone a favor and, despite your instincts, take them off at least once a day. Even shoes need to breathe (and so do your neighbors).

But these shoes, man. They’re amazing. The photos peppered throughout this entry are old. These shoes have been down the road, around the corner, to the far reaches of the earth and back. And yet, they’re intact. Dusty around the edges and worn (worn in, not out), but whole.

FUGU: Just hangin' out.
FUGU: Just hangin’ out.

Check out the SA-BA and the SA-ME, the UNAGI and the TABI. Whether you’re hiking or dancing, climbing or working or playing, we have a style to match your every mood.

Enjoy the cotton-canvas mixture, the recycled rubber soles, the double Scotch Velcro wraps to keep everything in place. Yes: live long and prosper. That’s for you and your FUGUs.

FUGU. We’ve got you covered. 

When SA-ME is Definitely Not the Same

We are here today to discuss the merits and drawbacks of snapling…and finer footwear. And not to start with a negative, but no: snapling is not the act of drinking Snapple. It’s slang in Israel for rappelling. You know, going down a cliff or cave wall or bridge, etc., with ropes. To some, this is just another busy day at the office.

 Just another busy day at the office.
Just another busy day at the office.

Or a day hanging out—literally—on the side of the office building. The good construction guys at KISOS are in the habit of doing such a thing on a regular basis. Take a Dramamine and look at these pictures…18 stories up, harnessed in, building things and repairing. We like to think they might well be spackling as they’re snapling. Oh, and here’s the thing: they’re wearing our FUGUs.

 The SA-ME: like walking on air.
The SA-ME: like walking on air.

Those are photos of our SA-ME dangling there. Not to worry. The double scotch velcro system that replaces the laces is keeping everything together. Really, who wants to bend over and retie shoelaces, whether on the sidewalk or 18 stories above it? The guys at KISOS prefer our FUGUs for their flexibility and comfort. We think you will, too.

 Take a walk on the vertical side.
Take a walk on the vertical side.

They’re both light and sturdy. They fit just like a glove, only for your feet. (But go ahead and buy another pair for your hands; we won’t mind.) The SA-ME are made of vegan-friendly canvas-and-cotton, with recycled rubber. From sole to ankle, they hug and conform, secure and protect. Try them in black, black with red stitching, and grey.

SA-ME: comfortably ready for lift-off.
SA-ME: comfortably ready for lift-off.

For the weekend warrior, for the casual stroller, for long-lasting comfort and style, the SA-ME is always two steps ahead—and 18 floors above—the competition.

FUGU. We’ve got you covered. 

Hungry for the SA-ME

Sometimes it’s all about building the buzz. Here’s an example: We receive an email announcing that someone re-tweeted someone else’s Twitter post. Really? The news in this is that somebody knows how to link to a 140-character-limited message that’s been written by another person. It makes the head spin.

 FUGU SA-ME: black with red stitching.

FUGU SA-ME: black with red stitching.

At FUGU, we have other ideas on what’s newsworthy. We give you The Hunger Games: Catching Fire. Well, it’s not news quite yet (look for it in theaters November 22, just in time to ride the Thanksgiving holiday movie wave). A movie franchise and our shoes? Yep:

 The SA-ME: grey is good.

The SA-ME: grey is good.

Hollywood contacted us a while back about using our SA-ME shoes for the movie, and we gladly obliged. Haven’t seen the script, so we don’t know if finer footwear is a central plot point in the film. But we’re confident that Jennifer Lawrence and Woody Harrelson and Donald Sutherland and whoever else might have worn our gear during the filming of The Hunger Games sequel were very, very comfortable.

 The SA-ME: hungry yet?

The SA-ME: hungry yet?

Start with the recycled rubber and canvas-with-cotton mixture, all vegan-friendly. Then take in the double-velcro scotch technology, providing maximum grip and non-crimping comfort. Move into the instant realization that they’re designed for nearly every occasion and extremely lightweight. And top it off with the ankle-hugging pleasure. Put all that together, and you have a magnificent pair of shoes.

 The FUGU SA-ME: waiting for you.

The FUGU SA-ME: waiting for you.

The SA-ME are available in black, black with red stitching, and grey. Whether you are running around in the woods with a survival instinct on your face until the director yells “Cut!” or simply walking down the street to buy a soda and a granola bar, the SA-ME by FUGU is sure to please your soles, your body, and all the rest of you. Go ahead: tweet and re-tweet that. We won’t mind.

FUGU. We’ve got you covered.

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