Cool People Go FUGU…and Vice Versa

Yes, we’ve seen it happen all too many times…to the point that we’re just going to call it a phenomenon. It’s pretty phenomenal. Check it out:

Say you’re having an average day. Not great, not bad. Average. On a scale of one to 10, you peg yourself at five. Maybe a four or six, but don’t push it. Your hair looks just okay. Your clothes are rumpled, and you wanted them ironed. Worse: your clothes are ironed, and you wanted them rumpled. 

FUGU: Cool
FUGU: Cool

And then it happens. You make one seemingly small yet essential adjustment. And it feels transformative. Have we ever mentioned this is a blog about FUGU shoes?

We won’t be so audacious as to say that simply buying and putting on a pair of FUGUs will change the world. But we’re confident that those same FUGUs will contribute mightily to changing your worldview. Your perspective. Your general feeling that things can be better, will be better.

FUGU: For a twirl.

That rumpled shirt. Hey now: it’s looking terrific. The haircut can wait. You’ll shower tomorrow. Your how’m-I-feeling scale just jumped up a couple points. Could it be the shoes? It’s the shoes, man.

FUGU: Don’t be fooled by imitations.

And so our challenge: try these shoes. See if you don’t feel better. Because we spend a whole lot of time walking—and hiking and climbing and running and dancing—through the world. We’re tough on our heels and soles and toes. And FUGU provides an elixir for all that. FUGU is good to your feet.


FUGU: Coolest
FUGU: Coolest

UNAGI. TABI. SA-ME. SA-BA. We’ve got a style for your mood(s) and your event(s). We’ve got vegan-friendly materials of canvas woven with canvas, molded on top of recycled rubber. We’ve got easy, finger-friendly Scotch Velcro instead of laces. Designed without hides…for all different strides.

We won’t make you cool. You’re already cool. Our shoes simply help remind you that you are.

FUGU. We’ve got you covered. 

Shoes: A FUGU History

The shoe: what’s the deal with that? The word itself probably comes from the German schuh (a great combination of “sc” and “huh?”), but that’s another story.


Definitely NOT part of the FUGU line.

Cave drawings in Spain that date back about 15,000 years show animal skins wrapped around people’s feet. Anthropologists speculate that the earliest shoes were made about 30,000 years ago. And that’s where FUGU comes into the picture. No, though our footwear has been called timeless, we weren’t around 30,000 years ago.

But if we had been around back then, we’d be the ones with the alternative footwear stand, propelling evolution in a revolutionary way, and letting the animals be animals, finding kinder, gentler ways of covering your toes. And all that just before we went and invented the wheel.


FUGU: Definitely up-to-date.
FUGU: definitely up-to-date.

Jump ahead a few millennia, and try a pair of our shoes, and you’ll absolutely feel the proof-positive results of forward thinking. Because we’re all about finer vegan-friendly footwear. Take a base of recycled rubber sole, build onto that a combination of cotton and canvas, and top it off with double Scotch Velcro to keep everything in place.


FUGU: feeling blue and happy.
FUGU: feeling blue and happy.

 We wear shoes to protect our feet from the sidewalk and the rocks, from the heat and the cold, from stubbing our toes and bruising our heels. FUGUs do all that…not to mention reasonable prices and comfort and great looks. But, then again, why not mention it? Glad we had that discussion: Our entire line looks great and is way comfortable, with stunningly reasonable prices.

FUGU: Uplifting.
FUGU: Uplifting.


We’ve got your TABI and SA-ME and SA-BA and UNAGI. Different strides, without hides. Styles to match your every occasion.


FUGU. We’ve got you covered. 

Longevity and FUGU Shoes

We’ve been going Zen-like, in the moment, in this space for a few months now. You know: how great FUGU shoes are, and how great they feel, and how terrific they look. Not to worry: all that still holds true.

With that, we also want to tell you how great they’re going to be, and how great they’ll still feel, and how terrific they’re going to look…a year, two years, three years from now.

FUGU: Aging Gracefully.
FUGU: Aging gracefully.

Because there’s no truer way to describe it than to say that—just like your wonderful self—your FUGUs are going to age extremely well. They’ll get to know your ankle and your sole, your toes and your heel.

Okay, they may not reach the status of man and woman’s best friend, or confessor, or lover, or spouse. And yet, for a pair of shoes that ain’t too shabby.

FUGU: The (old) cat's meow.
FUGU: The (old) cat’s meow.

For the record, we’re not saying that your FUGUs should fuse with your DNA. For the sake of peace in the house and the shtink factor: please do everyone a favor and, despite your instincts, take them off at least once a day. Even shoes need to breathe (and so do your neighbors).

But these shoes, man. They’re amazing. The photos peppered throughout this entry are old. These shoes have been down the road, around the corner, to the far reaches of the earth and back. And yet, they’re intact. Dusty around the edges and worn (worn in, not out), but whole.

FUGU: Just hangin' out.
FUGU: Just hangin’ out.

Check out the SA-BA and the SA-ME, the UNAGI and the TABI. Whether you’re hiking or dancing, climbing or working or playing, we have a style to match your every mood.

Enjoy the cotton-canvas mixture, the recycled rubber soles, the double Scotch Velcro wraps to keep everything in place. Yes: live long and prosper. That’s for you and your FUGUs.

FUGU. We’ve got you covered. 

FUGU Shoes: For Vegans and Cool Cats

When does a movement stop being a movement? When it becomes a way of life.

Vegans know this intimately: maintaining a diet that’s free of animal products—and a sustainable life that respects animals—is just like breathing. And not just that. It’s a quality of life. Wholesome, long lasting, natural. At FUGU, we admire and embrace that approach. That’s why we confidently and proudly call our line of finer footwear “vegan friendly.” Because there are no animals involved in the construction of our shoes.

FUGU: Step into comfort.

Take our popular SA-BA, for example: cotton-and-canvas trends from ankle to the top of the sole and heel, while recycled rubber covers the toe and pads the the bottoms of your feet. Holding it all together is our exceptionally cool double scotch Velcro technology. Try them in black and black with red stitching.

So, no animals in our shoemaking. And here’s the rub: While we respect the animals, it ends up that they seem to be really attracted to our shoes. Case in point:

FUGU: Making friends throughout the animal kingdom.
FUGU: Making friends throughout the animal kingdom.

For the record, that is not a trained cat (really: who can train a cat?). This cat is just hanging out. The look on this cat’s face: “FUGU is cool. I am lounging near a pair of FUGUs. Therefore, I am cool.” (Yes, cats think in syllogisms. Go figure.) Oh, and apparently the plants like our shoes, too:

FUGU: Environmentally aware.
FUGU: Environmentally aware.

(For the record, that is not a trained plant, either.)

We cordially invite you to become a cool cat. Experience shows that if you try one pair of our finer footwear, you’ll understand. It’s a secret club gone public. It’s like suddenly finding there’s no lock on the door to the executive washroom. It’s like there’s no such thing as coach anymore: everyone flies first class. We are FUGU, making the world a better place, one comfortable step at a time.

FUGU. We’ve got you covered. 

SA-BA: Friendly to Vegans and the TSA

In the security line in the Aruba airport, preparing to return to the States, a man held up his sign: “Do NOT remove your shoes.” And we suspected it wasn’t lax security so much as it was prevention of a major attack of stinky feet overwhelming everybody on that hot, muggy day. We say thank you, Aruba airport: you kept us all from passing out.

When it comes to FUGU, on the other hand, you have a great advantage when following the Transportation Security Administration’s shoe rule. You know the drill. Belt off, with pants falling. Laptops, phones, tablets, change in the bin. And shoes off. To those wearing laces, an easier way is afoot.

SA-BA: friendly.
SA-BA: friendly.

We give you: Velcro (from the French velours and crochet—the velvet hook). And for your consideration, take our SA-BA. With these, you have ankle-hugging security, stylish good looks, superb design, and tremendous comfort. Yes, they’re great for airport lines.

SA-BA, from FUGU Shoes.
SA-BA, from FUGU Shoes.

The thought behind our SA-BA, though, and our entire line of FUGU shoes: that’s where we’re going with this. If you’re a vegan, vegetarian, or environmentally aware, footwear is a tough one. FUGU took that whole notion of “man-made materials” and showed it the door. We don’t use leather, and we’re careful to honor the requests and expectations of a vegan lifestyle.

SA-BA solo. Buy two to make a pair.
SA-BA solo. Buy two to make a pair.

And so: canvas-with-cotton is melded with recycled rubber to form a perfect union. The double scotch Velcro holds everything sturdily in place, yet can be removed at a moment’s notice (or left in place if returning from Aruba.) They’re available in black and black with red stitching.

SA-BA: Good on you..good for you.
SA-BA: Good on you..good for you.

We’re confident that our shoes will stay out of landfills. Yes, you’ll be tempted to eat your shoes because they really do look delicious. Don’t eat your shoes. Wear your SA-BAs. Good for the environment. Good for the sole. Good for you.

FUGU. We’ve got you covered.

When SA-ME is Definitely Not the Same

We are here today to discuss the merits and drawbacks of snapling…and finer footwear. And not to start with a negative, but no: snapling is not the act of drinking Snapple. It’s slang in Israel for rappelling. You know, going down a cliff or cave wall or bridge, etc., with ropes. To some, this is just another busy day at the office.

 Just another busy day at the office.
Just another busy day at the office.

Or a day hanging out—literally—on the side of the office building. The good construction guys at KISOS are in the habit of doing such a thing on a regular basis. Take a Dramamine and look at these pictures…18 stories up, harnessed in, building things and repairing. We like to think they might well be spackling as they’re snapling. Oh, and here’s the thing: they’re wearing our FUGUs.

 The SA-ME: like walking on air.
The SA-ME: like walking on air.

Those are photos of our SA-ME dangling there. Not to worry. The double scotch velcro system that replaces the laces is keeping everything together. Really, who wants to bend over and retie shoelaces, whether on the sidewalk or 18 stories above it? The guys at KISOS prefer our FUGUs for their flexibility and comfort. We think you will, too.

 Take a walk on the vertical side.
Take a walk on the vertical side.

They’re both light and sturdy. They fit just like a glove, only for your feet. (But go ahead and buy another pair for your hands; we won’t mind.) The SA-ME are made of vegan-friendly canvas-and-cotton, with recycled rubber. From sole to ankle, they hug and conform, secure and protect. Try them in black, black with red stitching, and grey.

SA-ME: comfortably ready for lift-off.
SA-ME: comfortably ready for lift-off.

For the weekend warrior, for the casual stroller, for long-lasting comfort and style, the SA-ME is always two steps ahead—and 18 floors above—the competition.

FUGU. We’ve got you covered. 

A Visit from the FUGU Clause

T’was the night before Christmas, when all through the closet

FUGU: A glimpse at your future closet.
FUGU: A glimpse at your future closet.

Not a shoelace was stirring, so we conducted an audit;

The FUGUs had been placed—two-by-two, and with care—

In hopes that human feet would soon wear ‘em outta there.


The shoes were nestled all snug in their places,

Ready to move…and quick: there were no laces.

What’s this? Velcro to keep our feet protected:

All-around comfort here: a technique perfected.


The SA-ME Blue (Special Collection): Hungry?
The SA-ME Blue (Special Collection): Hungry?

Such a handsome collection of shoes had never been seen,

Full of style and comfort…try them on—you’ll see what we mean.

They’re vegan-friendly, which means you can take a hike or a slog

Knowing no animals were harmed making these shoes or this blog.


And Fugu is famous: we supply Hollywood, if you want to inquire;

Actors are wearing our line in The Hunger Games: Catching Fire.

They went with the SA-ME, which hugs ankles during the action,

Providing maximum pleasure and most excellent traction.



 TORO Blue (Yellow pants and ankle massage not included).

TORO Blue (Yellow pants and ankle massage not included).

So many great choices…which one will you buy?

They give great flexibility to both night and day,

Go ahead: get them all. It’s the American way.


Crafted with skill and your optimal joy in our mind,

We’re ahead of the curve, the competition behind.

Non-FUGU-footed people give jealous looks as you pass:

Wearing cool Japanese shoes—sturdy so you won’t fall on your



not what you can do for your shoes but what they can do for you

The answer is clear for Christian and Buddhist, Jewish and Hindu:

The finest footwear to be had by man, woman and child,

The new TABI MIJI-KAI. Webbed. Buy it on the web.
The new TABI MIJI-KAI. Webbed. Buy it on the web.

FUGU is worn just as easily on the street as in the wild.


So, in this holiday season we say: you deserve FUGU on your feet;

From ankle to toe, you’ll find joy in each pair that you meet.

For every person who has not yet discovered:

Try magnificent FUGU…We’ve got you covered.

Vegan shoes need not be boring!

Finally there is a boot that is 100% vegan and look amazing!

We love animals that’s why we don’t wear them. Instead, we prefer to have them as pets…. But that does not mean you have to compromise on fashion.

FUGU is the brand that brings you the coolest boots for this year. Anyone who’s into punk, emo, streetwear or simply like to stand out – check out for FUGU online.

See how you wear it

A shoe is an item of footwear. Evolved at first to protect the human foot and later, additionally, as an item of decoration in itself. The foot contains more bones than any other single part of the body, and has evolved over hundreds of thousands of years in relation to vastly varied terrain and climatic conditions. Together with the proprioceptive system, it is what makes balance and ambulation possible.

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